Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual. Advertisers will no longer see the standalone Maximize conversions and ...