Starting today, I'm going to begin a new series called 'Inside the mind of a podcast producer'.I will be writing about things ...

The most common question podcasters ask is: "How do I get more listeners for my podcast?" It raises an interesting dilemma; most of us are content creators, not marketers. Many of the largest ...

Podcasts continue to pull in listeners and drive sales, judging by Podcast Pulse, a study from Acast conducted by Edison Research. Of the listeners polled, 84% have taken action after being exposed to ...

In addition, 52% say they listen to a podcast “at least several times per year,” up from 35% in 2022. 45% of Gen Zers between the ages of 18 and 29 and 48% of millennials 30 to 44 listen at least ...

The news: Podcast ads are turning passive listeners into active consumers and driving measurable outcomes for brands, per a Nielsen study. Podcast campaigns led to a 10-point boost in brand awareness; ...

Podcasts have officially overtaken AM/FM talk radio as the more popular medium for spoken-word audio in the United States, according to Edison Research’s Share of Ear survey. The researchers have ...

TV, movies, books, music, and movies have experienced wildly disparate audience growth trends in the last decade. The U.S. movie box office showed strong growth, peaking around 2018-2019 (over $11 ...

There’s fresh data on podcast listening habits, and — unlike most podcast research — this study focused on people who regularly consume news podcasts. The Podcast Landscape, sponsored by NPR and ...